All posts tagged: helsinki

EARS in Helsinki

What is EARS? You may ask. It actually stands for “Europe-Asia Roundtable Sessions”, and it is this amazing platform that brings creative industry professionals and practitioners together in Helsinki! The idea is to discover culture, business opportunities, share best practices and be inspired by other like-minded people in the industries, and their ideas. So EARS on Helsinki took place three weeks ago, in September 4-7 2014. I had the HUGE privilege of attending EARS on media pass, as a Singaporean journalist! I really, really loved the event, and learnt much about the latest trends on music, design, performing arts and the media! It was really nice to have lunch with fellow distinguished Singaporean Tang Fu Kuen as well!  I love the fact that EARS is a combination of conference and cultural activities. Here’s my media pass. 🙂 One of the really cool talks at EARS on Thursday. The amazing EARS team!! 🙂 I love how vibrant and enthusiastic everyone is. Amazing videographer Juliana Kontinen. We also had the chance to visit the Helsinki Design Week …

Maybe Helsinki should have a Mascot?

“Finland needs to do some serious and effective marketing–To overcome the “best kept secret” syndrome, Finland needs to realize that the concept of “if you make it, they will come” is only found in movies. The benefits of Finland need to be actively marketed. That means they need to be highlighted in headlines, and not buried in the body text of communications. Finns need to overcome their shyness, and not be afraid to tell others how Finland can help them. The Finnish government and its better known companies need to lead the charge to communicate the great things that have come out of Finland.” — Dr. Ira Kalb, The Business Insider, 6th Feb 2014. What do you think? Are Finns too shy? Well a couple of days ago I was given this assignment to do in the marketing class, and I felt that this was a good topic to discuss. Given the rise of China and the relative decline of the European region, to continue the provision of even higher value to end-users, for instance, …