“What is Finnish-ness?”

The Hieno! is the official partner of the Finland100 independence programme, endorsed by the Prime Minister’s Office in Finland.

Read how the series started here.

Preface: “Home is where the heart is”.

In recent years, globalisation has brought about greater discourse regarding the implications of “immigration” and “multiculturalism” in Finland.

For globalisation is not without fear, uncertainty and tension. For one, native Finns might be wary and unsure of the sudden influx of a culturally-diverse group of foreigners. With increased mobility, some natives might stay abroad for a few years, only to return to discover that they aren’t considered “true Finns” anymore. With increased tension and difficulties in integration, some migrants might sometimes feel discouraged while staying in Finland too.

In 2017, Finland will celebrate its 100 years of independence. Without a doubt, the meaning of “Finnish-ness” has been defined and re-defined over the past 100 years. What is the current interpretation of “Finnish-ness”? Moving forward, how do we want to (re-) conceptualise “Finnish-ness” with all its possible challenges?


This series is specially curated in a positive, inclusive and constructive manner to illuminate the challenges, possible solutions, hopes and wishes of people who love Finland. Interviews will take place from August 2016 to December 2016.

Through the stories of these 35 special people from various walks of life–including entrepreneurs, young Finns, foreigners, politicians, innovators, thought-leaders, designers and educators–we listen to their stories and feel their hearts for Finland.

We welcome nominations! If you know a person who has inspired you into loving Finland more, feel free to email us at hello@thehieno.com! #thehienosuomi100

The 35 Interviewees

A note on curation.

As much as possible, we try to include representatives from political parties and minority groups relevant to our positive and inclusive discussion of “What is Finnish-ness”.

However, there seems to be two particular groups that we cannot get access to, in spite of our best efforts. They are: politicians from the True Finns party and practising Muslims.

If you know a Muslim or a member of the True Finns party who is willing to be interviewed, please do email us at hello@thehieno.com =) We don’t bite!

Resources for young people/ expats/ immigrants in Finland.