All posts filed under: Social Media

[Book Review] The Thank You Economy, by Gary Vaynerchuck.

Today I’m also going to do a really short book review on The Thank You Economy by Gary Vaynerchuck. There’s actually an online copy here.:D This book kind of reminds me a little of Meatball Sundae by Seth Godin, another classic on the topic of new media marketing. What is a Thank you Economy? Gary Vee defines it this way: “We’re living in what I like to call the ‘Thank You Economy,’ because only the companies that can figure out how to mind their manners in a very old-fashioned way – and do it authentically – are going to have a prayer of competing.” The Thank You Economy is interesting because it points out that consumers had been sick and tired of being sold to in the traditional business model. With new media, businesses provide what consumers want, instead of having to convince consumers to buy. This of course has huge implications on the power of strong brands (= defined as brands with polarise the market). Therefore, if the business can deeply care about its consumers …