All posts filed under: Shopping

The real big deal about the wedding ring.

“According to a tradition believed to have been derived from the Romans, the wedding ring is worn on the left hand ring finger because there was thought to be a vein in the finger, referred to as the ‘Vena Amoris’ or the ‘Vein of Love’ said to be directly connected to the heart.” So sweet, right? The wedding ring symbolises a promise, and a commitment, made on the foundation of shared beautiful memories between a man and his wife. This means that whenever there is a temptation to cheat on the better half, the ring on the left hand ring finger would remind the husband/wife of this commitment. I remembered having this conversation with my Finnish partner-in-crime. Let’s call him X. He was telling me about this flirty couple he met on a cruise, who were not married to each other. If I didn’t remember wrongly, the story went as follows: The woman and the man were flirting, and friend X was nearby. Then the man showed the woman the ring on his finger. Friend …

Fashion Marketing: Instagram or Facebook?

Today’s post about fashion marketing. Fashion start-up owners often ask us this during strategy meetings—should they use Instagram or Facebook to market fashion? Ideally any new fashion start-up should have both of course. However, if budget is tight and resources do not permit, which should they choose? The concern is that most consumers probably have a Facebook account, but increasingly, the younger generation (= defined as born after 1990) is getting more and more active on Instagram/Snapchat, especially in Singapore. My answer is without a doubt: Instagram! Now we all know that one of the more important indicators of social media strategy is engagement. According the social media researchers Hurrle and Postatny (2015), Instagram achieved a daily engagement level that is 15 times that of Facebook, topping the engagement level of more than 20+ social media channels. Every single day, 55 million pictures are uploaded onto the portal, with 1.2 billion likes (p.13). The next question we might want to ask ourselves is: Exactly why does instagram work better than Facebook? The reason of course …

The Finnish Marketing Problem.

Today I’m going to blog briefly about this phenomenon known as the Finnish marketing problem. The main problem exists because of this popular, deep-seated Finnish mantra: “Thou Shalt Not Boast as a Finn.” Finnish advertisers, no matter how talented, face mental barriers to doing compelling advertisements. This is perhaps because of negative connotations specific to Finnish culture associated with Advertising and Public Relations. The reputation of a PR professional, for instance, is extremely negative in Finland. As a Singaporean who has lived in Finland for the past 1.5 years and has dated a (cute) Finnish guy for 4.5 years, I have observed that Finns base their national pride on four things: Finns should seen to be reliable; Finns should talk less and do more; Finns should work less and charge high; and Finns should have “sisu” and be “persistent”. Since well–failure is not an option. Sisu can also alternatively be read as being “stubborn”. All four traits are extremely admirable, but only with good intentions and a reasonable knowledge of what is happening around the world. This is …

Carinantarina♡

“Ever since linen discovered me I have cherished the thought of using this material to bring happiness and light to those around me. The tradition of treating linen fibre to thread, and from there on to a fabric, dates back thousands of years and remains intact until this day. At times forgotten then discovered anew. The same familiar fabric, as used by our foremothers, dyed with care and gentle respect for the fibre. My guiding principle is “intuitive dressing”. Combining tradition with the winds of modernity. Present the chance to enjoy a symphony of colours and the harmony they create. Designs and colours arise from my heart. The sewing is cared for by masters of Finnish handicraft.” — Carina I really love this shop– “Carinan Tarina”–which means “Carina’s Story”. I think Carina expressed her life mission very eloquently in the quote above. You can tell how much I adore the shop from the number of pictures I took–with close to no edits! Everything in this shop is made-in-Finland, so I personally view it as a …

The Hieno Shops: A Shopping Story.

Bo Derek once made an intelligent remark– “Whoever said money can’t buy happiness simply didn’t know where to shop.” This is so true! Today I am going to tell you a story about my global shopping experiences. 😀 “Hieno” means “Pretty” in Finnish. “The Hieno Shops” means “The Pretty Shops”, or “The Pretty, Shops”. I started this section on The Hieno because I love shopping, and I love documenting pretty things. I am a mobile Singaporean. Singapore is a modern, sunny and pretty country you guys should visit some day! Shopping’s great, most middle-class Singaporeans are shopoholics who indulge in regular shopping sprees, and then there are the richer crowds who go for the luxury goods too. Tons of high-end shops in Singapore. I’d always been an avid traveller. I lived in Tokyo for a year when I was 21, and was mesmerized by Tokyo’s material culture.  Be it colours, design, manner, sophistication–the loud contradiction of the modern and traditional truly captivated me. I loved walking down the roads of Harajuku >> Shibuya >> Omotesando >> Ginza; the experience of window shopping in Tokyo is akin to seeing …

Fazer Chocolates: The Epitome of World-Class.

Today’s article is super exciting, because it’s about the chocolate brand Fazer, a brand which makes me love Finland so, so, so much! I eat Fazer Chocolates at least once a week and the Fazer chocolate line keeps me alive and happy during winter! ^_^ The trademark of Karl Fazer chocolates is the blue. Yes, you heard me right, the “blue” of Karl Fazer is a registered trademark; in Finland, no other chocolate brands can sell their chocolates in this blue. Today, this Fazer blue has become synonymous with premium chocolate richness and quality–there is even no necessity to print the Karl Fazer brand on the wrapping. Anyway, Blue Fazer is good! Blue for Finland and The Hieno Shops, haha. Fazer chocolates are without a doubt the secret to happiness. I also hear that there is a Fazer Chocolate factory, but I never had the time to go yet unfortunately. Apparently you can only visit while they have a tour, and not just independently drop by as and when you wish…? My friends told me that there is a eat-all-you-can-Fazer-chocolate …