All posts filed under: Random

Building a house and the cost of a weak brand strategy.

Quick post while I wait… Have you ever pondered about the true cost of doing things without a (good) brand strategy? In other words: execution without a brand strategy is “arbitary marketing”. This is an extremely expensive pasttime which leads to nowhere and nothing, and incurs huge opportunity costs. Here, let’s use a metaphor of building a house: -A brand strategy is like a blueprint to build your ideal house, right down to colour. If you don’t do things with a clear brand strategy, or with any form of brand strategy at all, then there will never be such house. All effort and hard work will be spent on nonsense because there is unclear direction, or a weak unique selling point. So why don’t people hire brand strategists from the start? Actually, I don’t know. It is silly and a great pity to not do that. And perhaps a greater sin is to not see the value of doing that, or to think that branding people are nonsense. Far from the truth, actually. You don’t …

Wonect’s Final Box!

Wonect sent me their final Wonect Starlet Beauty Box in January, which I’m really happy and thankful about. It has been a great 6 months! There are three items in the final box: Heroine Make Ten-made-todoke Mascara; Daiso Japan Reusable Silicon Mask Cover; MILBON Elujuda MO 120ml . And here’s my review! The Heroine Make Ten-made-todoke Mascara. Introduction The “Heroine Make” brand is raved for its eye products–eyeliner and mascara. Established in 2005 under ISEHAN in Japan, this brand has an interesting brand story. “Heroine” refers to the woman or girl who is the protagonist of a movie or a book, and “make” refers to “make-up”. The idea behind “Heroine Make” is to ensure that every lady will always look like a powerful star even if she cries or get caught in the rain. Always powerful, beautiful and picture-perfect with Heroine Make! This mascara features the following benefits: Volumizing; Lengthening– contains 5mm long fibres. Waterproof and smudge proof; Easy to remove. And yes, it does its job well. I personally have really short and sparse lashes (the …

Art Opening of Finnish artist Soile Yli-Mäyry in Singapore

Soile Yli-Mäyry of Finland has been a painter for more than three decades and has had over 300 solo exhibitions in 30 countries such as Japan, China, India, the United States and many countries in Europe.   With strong colours and a sense of surrealism in her work, Soile makes her paintings by using a palette knife. She uses paint in three ways: a thin, even coat, thick lines and by scraping lines into the painted area, for a three-dimensional look. Soile’s main theme in her work is humanity and the person’s alienation from nature in the urban world. She recently held an art opening of selected works at B.NU gallery space in Singapore and the Finnish ambassador to Singapore, HE Ms Parviainen was present to grace the occasion. We hope you enjoyed this post! Thanks for dropping by! Wishing you a Blessed Christmas and Happy New Year!