All posts filed under: fashion

Singapore as fashion capital.

Recently I read with great anticipation and joy (!) about the launch of Couturissimo, the brainchild of Asian Couture Federation (ACF). ACF is founded by Dr. Frank Cintamani, the very gorgeous Emily Hwang. Other amazing talented folks involved in this initiative includes Willabelle (of Pale Division), Benedict Goh and Edison Cross. As we all know, all the above mentioned individuals have close ties to Singapore. Couturissimo is the London based multi-designer label of world-renowned Couturiers creating exclusive couture inspired collections at democratic prices! By “democratic prices”, it means something like getting a Sebastian Gunawan piece for USD490 OMG what is this. What a bold and revolutionary fashion concept. Hyuna was at the Couturissimo launch too! ^^ /Okay end of fangirling. I was just really inspired that ACF is leading so many innovative projects and ideas in fashion! ^^ Anyway, just wanted to do a quick post before I close my day. I was actually rather surprised to find Singapore ranking quite high on the global fashion capital chart–with HongKong and Tokyo just ahead: (Source: Language Monitor) …

Fashion marketing + Why I love the bridal industry.

Today I want to write about two things close to heart: Fashion marketing and bridal. Most fashion marketers have love-hate relationships with the fashion industry. Sometimes we also see so called “fashion-influencers” or “celebrity-wannabes” spamming/ wearing fast-fashion and simultaneously preaching ethics. Those ignorant know-it-alls make me want to laugh until I drop dead and die. Beneath the feet of beautiful girls are dispersed corpses, unpaid interns by the queues, an entirely business-like industry which operates by demand and supply and pays by market rate. Yeah, go ahead and hate fashion and vanity then. Practise what you preach–“Yes, wasn’t it fairness?” and please do it to the max. *smiles* The fashion/arts/ creative industry isn’t for the meek, nor the faint-hearted. When I was doing my unpaid internship in ANA-Crowne Hotel Hiroshima at the age of 19, I couldn’t take my eyes off the gowns in the bridal department. They call it ブライダル. I love the wedding coordinator, she had such a beautiful smile, and a warm and sincere demeanour. You could sense her positivity from a mile away. Till today I remember …

To be photographed.

Front row of fashion shows; Best dressed person amidst a crowd of people who don’t really care; Charm, charisma, charismatic leadership. Okay, that’s pretty incoherent. But perhaps good looks are useless if you don’t command attention with a purpose. For example, so what if pretty girls are pretty, if they don’t ultimately get what they want (true love, etc?) Practical people dress up at events not to impress (honestly, who cares), but to be photographed. There’s a huge dollar value to that–aka “earned media”. Welcome to the humble world of the public relation-ist.  

Once seen, never unseen.

“Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.” – Coco Chanel – Can you tell the difference between an off-the-rack suit and a tailored suit? Increasingly, I can. Gosh, these days I even know a little about the difference between MTM and bespoke suits. And that’s akin to increasingly stepping across the boundary between vulgarity and luxury. This…feels the same as the first moment when I saw for myself the difference between point-and-shoot and DSLR. I don’t think I can ever un-see “it” again.

Must you get married in a white wedding dress? Here are some other colours which look really, really good.

“Traditions brings continuity to one’s existence, but this sort of continuity is precisely what has been increasingly lost throughout modernity.” ― Lars Fr. H. Svendsen, A Philosophy of Boredom – Angst. I’m filled with angst. In the past, the “white” in the wedding dress symbolises virginity and innocence. In modern times however, more and more women are sexually active before marriage. So what’s the significance of a white dress, apart from Western tradition? I find that Asian brides usually wear at least two dresses on their big day: A white Western dress + their traditional dresses. This routine is a clear mark of globalisation, and obviously, demonstrates political power of the West over the East. As an illustration of the extent of power, let’s consider this: would there be a day when Western brides start to wear for instance,  white bridal Kimonos as the “norm”? Also, why must we Asian folks do West+ East? Why can’t we do East + East? Like…Peranakan + Chinese? Peranakan’s wedding dresses are very nice for instance: (Source) So you see, fashion is never neutral. Things …