This post is a summary of the PR section to 逻辑思维.
Quick post while I wait… Have you ever pondered about the true cost of doing things without a (good) brand strategy? In other words: execution without a brand strategy is “arbitary marketing”. This is an extremely expensive pasttime which leads to nowhere and nothing, and incurs huge opportunity costs. Here, let’s use a metaphor of building a house: -A brand strategy is like a blueprint to build your ideal house, right down to colour. If you don’t do things with a clear brand strategy, or with any form of brand strategy at all, then there will never be such house. All effort and hard work will be spent on nonsense because there is unclear direction, or a weak unique selling point. So why don’t people hire brand strategists from the start? Actually, I don’t know. It is silly and a great pity to not do that. And perhaps a greater sin is to not see the value of doing that, or to think that branding people are nonsense. Far from the truth, actually. You don’t …
Copycats and leeches abound. Therefore, how do you set up a system such that when people copy, they die? 😀
Today I’m also going to do a really short book review on The Thank You Economy by Gary Vaynerchuck. There’s actually an online copy here.:D This book kind of reminds me a little of Meatball Sundae by Seth Godin, another classic on the topic of new media marketing. What is a Thank you Economy? Gary Vee defines it this way: “We’re living in what I like to call the ‘Thank You Economy,’ because only the companies that can figure out how to mind their manners in a very old-fashioned way – and do it authentically – are going to have a prayer of competing.” The Thank You Economy is interesting because it points out that consumers had been sick and tired of being sold to in the traditional business model. With new media, businesses provide what consumers want, instead of having to convince consumers to buy. This of course has huge implications on the power of strong brands (= defined as brands with polarise the market). Therefore, if the business can deeply care about its consumers …
Here’s a book review on “Building Strategic Service Leadership: Titans of Service.” by Professor Kirsti Lindberg-Repo and Apramey Dube.
Here is a simple post about the basic functions/ benefits of each ingredient in Korean beauty products.
This post is on how to avoid really deluded people. The consequence of not knowing how to tell deluded people apart from grounded people is that you will waste your time.
To build a strong brand, don’t be afraid to offend. Pick the right enemies today! =)
Singaporeans pride themselves on being “kiasu”, which is loosely translated as “the fear of losing out”. Can we ever learn that sometimes, less is more–even/ especially (?) in business?
Today we have the huge privilege of talking to D’Niel Strauss, director of Stocks and Strauss Ltd, South Africa. In this interview, D’Niel shares with us his professional and personal experiences as a venture capitalist.