The Hieno! A PR, strategy and etc blog.


Moikka!~ This is Wan Wei, owner of The Hieno! A PR, strategy and etc blog. 

The Hieno! is the first Public Relations and Strategy blog written by a Singaporean in Finland. “Hieno!” means “Pretty!” in Finnish. On this blog you will find useful posts on PR, strategy, and also the random “etc” stuffs.

Screenshot 2016-09-04 11.10.41.png

Screenshot 2016-09-03 19.28.35.png

(In August 2016 alone we have 158,000+ visitors, 190,000+ views and 75,000+ unique visits! Statistics from wordpress and similarweb. In other months we have 20,000 unique readers on average!)

Wan Wei is a strategist who has worked extensively with startups and young companies on their public relations and social media strategies. As a global citizen, she shuttles amongst Helsinki, Tokyo and Singapore.

For consulting/sponsorship/media enquiries/ collaboration opportunities, you can email me at wanwei@thehieno.com.

Because brands pay for exposure on The Hieno!, we currently do not accept guest posts. For content-collaboration, the minimum spend is USD300.


  1. Hi, we at the Embassy of Finland in Singapore are following your Hieno blog, and see that you have returned back to Singapore, welcome! I am the new ambassador from Finland to Singapore, I moved here from Beijing last September, but I lived here already in the 90’s (that’s being old!) .We are planning to gather together the Singaporean alumnis who have studied in Finland and have some sort of a gettogether maybe in May or June, when this sprin’s lot is back. Would you like to join? and would you like to come visit us at the United Square for a cup of coffee (and korvapuusti!). Would be nice to know more about your experience in Finland, we would like to see more students from Singapore to go to Finland. Hope to hear from you, moi moi, Paula Parviainen, ambassador

    • Moikka Paula!

      Thank you for the message.🙂
      I’d be very happy to go for the outing or the cuppa coffee =) I miss Juhla Mokka even though a lot of people don’t like it😀

      For the May-June outing, let me know if you would like me to invite some of the Singaporeans I know in Finland too. it’d be cool to catch up and do positive PR for Finland. ^^

      Wan Wei

  2. Hello WW! It is refreshing to read your blogs! I am working as Executive Director of Thai-Finnish Chamber of Commerce in Bangkok. I am coming to Singapore in the end of April for a meeting with the Team Finland players in SEA. You are right about the Finnish Shyness problem. LOL! You find more about TFCC from http://www.thaifin.org

    Take care!


    • Hello Karri,

      Great to hear from you! =) HAHA let me know when you are in SG, we could have black coffee and talk more!

      –Wan Wei

    • Wow, I love the interview you did with Scandasia! I agree very much with the angle of story-telling and making Finnish inventions more relatable to locals. Let’s do our bests for FI100 ^^

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s