Personal Branding, Suomi
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“Personal Branding”: Our definition.

A Finnish Fairy dedicated this definition of personal branding to me yesterday:

Personal Branding = “High-class expertise made aspirational.”


I LOVE this definition!

It is so much wisdom and sweetness packed into a few words. ❤

Kittos! I will use this magical definition well. 🙂

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Hi! This is Wan Wei and some affectionately call me WW. As a naturally curious person, I have interviewed over 100 inspiring politicians, C-level executives, entrepreneurs and influencers globally! Also Editor in Chief at IKIGUIDE (, Asia's first portal on personal branding.

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