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Trump’s framing of “the enemy of my enemy is my friend”.

Today I watched this:

What a classy attempt at public shaming! ❤

Then, there are really stupid responses to this video. Check comments.

And then there’s this:

Super funny!

LOGIC: Because Trump’s framing of “the enemy of my enemy is my friend” totally works!!!

What excellent positioning! 😀 Relate the CAUSE of the pain points of the masses to your enemy’s actions!!!

Then you can do whatever and your followers will side with you, because attention is on the enemy. You can even go full narcs and nobody will cares.

This is really the ultimate validation that nobody cares about what you stand for. What they care about is what pains themselves. In other words, self-interest.

Genius, this Trump.

This entry was posted in: PR/Marketing


Hi! This is Wan Wei and some affectionately call me WW. As a naturally curious person, I have interviewed over 100 inspiring politicians, C-level executives, entrepreneurs and influencers globally! Also Editor in Chief at IKIGUIDE (, Asia's first portal on personal branding.

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