I’m quite shocked to realise recently that quite a lot of people are doing public relations as a short-term activity, instead of a tool to complement their sales funnel.
Some people don’t even have a solid sales funnel, and they want to do PR! How incredibly insane is that?! Even non-profit PR has a clear sales funnel.
Because if the PR is not for money, then it is for ego. And that is not necessarily good if you are thinking long term.
For long term activities need to be sustained by a system, if not a clarity of what you stand for. Money is the fuel–not some voodoo concept like passion.