Beauty, fashion, Korea, PR/Marketing
Leave a Comment

Korean Beauty X Cartoon

(Feature Pic: Taeyeon Brazil)

Bleah I have been so busy recently that I haven’t found time to write!! Today I want to write about this totally amazing trend that I’d noticed at work: Cartoon characters “endorsing” Korean Beauty Products.

This Korean Beauty X Cartoon trend is apparently a rather recent phenomenon (<3months old). I almost died when I saw the Holika Holika X Gudetama collaboration, for example.

Gudetama is a freaking lazy egg, so it’s the last thing I’d expect to appear on any beauty product. However, that Gudetama series seems to be really popular.

Then, the genius Korean marketers went to brand the series as the “lazy and easy”. And thus, effectively solving the pain points of busy and tired professionals!

That’s not it: I started seeing characters from Monster Inc) and also Sesame Street.

The Pink Panther X Banila series was really cute though, probably because it was endorsed by SNSD’s leader Taeyeon. It’s a series I would personally buy LOL.

Here’s the A’PIEU X Rilakkuma series:

One thing I don’t really get though, is why MISSHA chose to work with the Minions. You see, MISSHA is targetted at older ladies, and Minions is for…kids, no? Strange.

All in all I do respect the Korean beauty/fashion marketers for being so creative though. DAEBAK! ^_^

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s