Muse, Random
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Why videos go viral.

According to Kevin, there are three reasons:

  • Tastemakers
  • Communities of participation
  • Complete unexpectedness.

Logically, does this not mean that in this new age of information, we can strongly consider always nurturing communities that are directly relevant to us?

All three points to me are nothing about marketing and all about public relations. At the end of the day, perhaps the idea of “power” does not work anymore.

Power is easy to get–it is hearts that are the hardest to win.

I strongly agree with Kevin in his analysis on implications of this social media system. We are in a completely new age and culture where everyone has access to “culture”, and it is “everyone” who defines what goes into this culture.

And yes, the masses will define the entertainment of the future. And–politics is now entertainment!


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Hi! This is Wan Wei and some affectionately call me WW. I am passionate about mass psychology, cognitive biases, propaganda and Edward Bernays. Also Editor in Chief at IKIGUIDE (, Asia's first portal on personal branding.

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