Muse, Random
Leave a Comment

Why videos go viral.

According to Kevin, there are three reasons:

  • Tastemakers
  • Communities of participation
  • Complete unexpectedness.

Logically, does this not mean that in this new age of information, we can strongly consider always nurturing communities that are directly relevant to us?

All three points to me are nothing about marketing and all about public relations. At the end of the day, perhaps the idea of “power” does not work anymore.

Power is easy to get–it is hearts that are the hardest to win.

I strongly agree with Kevin in his analysis on implications of this social media system. We are in a completely new age and culture where everyone has access to “culture”, and it is “everyone” who defines what goes into this culture.

And yes, the masses will define the entertainment of the future. And–politics is now entertainment!

 

This entry was posted in: Muse, Random
Tagged with:

by

Hi! This is Wan Wei and some affectionately call me WW. I am passionate about mass psychology, cognitive biases, propaganda and Edward Bernays. Also Editor in Chief at IKIGUIDE (www.ikiguide.com), Asia's first portal on personal branding.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s