Hieno, muses, Personal Branding
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Why is personal branding increasingly important?

People often ask me why I want to start IKIGUIDE: Singapore’s first online magazine on personal branding.

There are a lot of reasons. So today I’d like to share a quote by Dave Buck, the CEO of CoachVille, the world’s largest social network for business and life coaches.

“Your personal brand is a gateway to your true work.

You know you are here to do something—to create something or help others in some way.

The question is, how can you set up your life and work so that you can do it?

The answer lies in your personal brand. When you create a compelling personal brand you attract people who want the promise of your brand – which you deliver.”

– Dave Buck

Life is really short you know. Is it not more important to focus on a personal brand, live out your purpose and be truly great at it? ^_^

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