Singapore, Suomi
Comment 1

Let’s bring the Finnish baby box to Singapore!

I LOVE this Design Finland 100–what a brilliant idea! A huge congratulations to their successful seminar at the Singapore Management University yesterday. =)


How can Finnish design thinking help Singaporean new mummies feel that the larger community actually does care for their well-being? In our blog, we invite visiting writers to share their ideas of how Singapore can take a leaf out of certain areas of Finnish design. Today, we are delighted to introduce Soh Wan Wei, a PR practitioner with a heart for pretty things. Formally trained in public relations from Aalto University at the Masters Level and quantitative economics at the bachelor level from the National University of Singapore, Wan Wei also blogs actively at The Hieno. The Hieno has an average of 20,000 unique readers every month and has been featured on both the Singaporean and Finnish media including The Straits Times, The Women’s Weekly and Helsingin Sanomat.

Have you read about the controversy caused by our Member of Parliament Josephine Teo recently when she said “You do not need too much space to…

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This entry was posted in: Singapore, Suomi


Hi! This is Wan Wei and some affectionately call me WW. I am passionate about mass psychology, cognitive biases, propaganda and Edward Bernays. Also Editor in Chief at IKIGUIDE (, Asia's first portal on personal branding.

1 Comment

  1. Pingback: Daily SG: 21 Oct 2016 - The Singapore Daily

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