Case Studies, PR/Marketing
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How to respond to character assassination.

WOW! I love this response by Alicia Machado. What a well-written reply to character assassination!

What happened was that Donald Trump called her various nasty names, and insinuated that she was promiscuous and attention-seeking.

This response was calm, collected and made with so much grace and class–especially to hateful untruths! Words in bold to show that that these phrases can be replicated.

Beats any lawsuits any day, hehe. It’s interesting that she did not mention names. Anti-SEO purposes, perhaps?

PRESS RELEASE

The Republican candidate and his campaign are, once again launching attacks, insults and are attempting to revive slanders and false accusations about my life, in order to humiliate, intimidate, and unbalance me.

These attacks are cheap lies with bad intentions.

This, of course, is not the first time the candidate insists on discrediting someone or insists on demoralizing women, minorities, and people of certain religions through his hateful campaign.

This is definitely one of his most frightful characteristics. Through his attacks, he’s attempting to distract from his campaign’s real problems and his inability to be the leader of this great country.

When I was young, the now candidate, humiliated me, insulted me, disrespected me both publicly and privately in the cruelest way. The same way this happened to me, it’s clear that throughout the years, he’s continued his actions and behavior with other women.

Therefore, I will continue to stand on my feet, sharing my story and my absolute support for Secretary Clinton, on behalf of all women — my sisters, aunts, grandmothers, cousins, women within the community.

I want to thank all of my Latinas and those who have supported me and given me love and respect for my career, and as a human being. I became a United States citizen because my daughter was born here and because I wanted to exercise my rights, among them, I wanted to vote.

I will continue standing firm in my lived experience as Miss Universe and even stronger with your support. I’ve been so pleased and honored by so many kind and heartfelt words.

I’m focusing on my career and my work as a mother, and I will continue taking positive steps for the Latino community. I will continue being an activist for women’s rights and fighting for the respect we deserve.

I appreciate all your love and thank you again for your support.”

Many blessings,ALICIA MACHADO

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