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Five tips on using social media to land a job you love.

Today’s post is on the five tips to use social media to get a job you love. I write from the perspective of a social media manager.

Interested? Read on!

Tip #1: Accept that great brands will ALWAYS polarise.


From my past experiences educating young Instagram influencers, I realised that their psychological barriers to personal branding and a greater social media presence are usually tougher to overcome, vis-a-vis tactical challenges.

For example, I have had one influencer tell me that she is apprehensive of doing anything other than full-front shots on her Instagram, because it “looks too fake and staged, and people might gossip about her”.

After an hour or so talking it out, we concluded that she might have to change her thinking, since most Instagram influencers are currently doing a huge variation of shots–side-profile, half-body, full-body, body-parts, etc–to make their Instagram account more exciting and appealing to look at.

And this particular influencer started getting sponsorships (and quite a lot) after we strategised and have a mindset-shift. And yes, obviously people started bitching about her, but so…?

This only goes to show that great brands will polarize.

It’s okay to be hated, because people who hate you would not support you in any way. They will bitch about you, which only shows that you are influential because their lives are affected by you.

On the other hand, people who really love you will really love you, and go all out to support you, because they identify with your visions and dreams.

Therefore, if you want to use social media for personal branding, and ultimately stand out from your peers, you have to overcome the psychological barriers of “being low profile” and/or “shy”. From my experience with young ladies, this is the most difficult part because they fear people gossiping about them behind their back.

My advice simply is that haters will hate anyway, but do they feed you? LOL. Know thyself, thy supporters, and be proud of who you are.

Tip #2. Treat social media as the new resume.


Most people intuitively know that social media is increasingly used by both their acquaintances and the companies to “check them out”. However, what most do not know is exactly how to utilize social media to their advantage.

I would argue that your social media and online presence these days is more important than the resume you actually send to a company, in determining whether you’d indeed get the (especially in Finland) scarce and coveted job.

Nowadays it has become easy for close to anyone to check a person out on linkedin, for example. There is one critical difference to take note of when someone googles you:

  • If they check out your linkedin, they’d expect it to be carefully worded.
  • If they check out your social media presence–defined as facebook, instagram, blog, pinterest, twitter–they’d expect a more “authentic” version of you.

Now, if you are the employer, which will you trust? The “carefully worded” version, or the “authentic” version? Personally, I’d consider both, but I will pay more attention to a person’s social media presence because it is through that that I can check for consistency in the person’s possible passion and visions in life.

This is why I say that YOUR social media has become the new-age resume. Be authentic and communicate well.

Tip #3: Have realistic expectations about social media–“Private” is never private in the digital world.


The logic is simple: once you post anything online, there is a high-chance that it might be archived for life. Take for example the case of Justine Sacco–a “stupid tweet” literally destroyed her life and career, even though she only had 170 followers then. She basically wrote–

“Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”

–and received a huge backlash.

Now, this expression is obviously insensitive, but the thing about it is that Sacco probably didn’t expect the huge backlash. The reason why this type of tweets is particularly toxic is because it can neither be defended nor justified, no matter how hard one tries.

Therefore, regardless of how many followers you have on any social media platform, be sure to not say anything that you cannot justify. The rule of thumb is that it is OK to say politically-incorrect things, but make sure you can back them up with facts or popular sentiments.

Tip #4: Have opinions, and use social media to vocalise them.

The whole concept of social media presence and/or personal branding is that you can use social media to verbalise your opinions, so that people can know who you are. Be clear about what you are, who you are, what you stand for, and what you do not stand for.

Now this works for you and the company you are applying to, because you and the company can then see if your life goals and the company’s vision matches. This also means that companies which do not find your life goals in alignments with theirs will not contact you. But that is okay, because when you eventually end up with a job, it is likely that your life goals and the company vision are aligned. 🙂

If you are a vegan, for example, would you apply to a hotdog food chain, even if you are desperate for money? The same applies vice versa. Social media merely confirms the mismatch.

Conversely, if I were to run a hotdog food chain, I would want a staff who shares my vision towards hotdogs and gets excited over all things related to hotdogs. Social media here confirms the match.

Remember, social media is about human nature. What you share, what you don’t share, the content of what is shared–all reveals something about you as a person, or how you wish to be perceived as. And this is very telling.

Tip #5: Play with Search Engine Optimization (SEO).

Now this takes a bit of creativity.

Assume that you really want to work for company X, say a cosmetics company. How could you get them to notice you?

The answer is through SEO–check this page out for a simple explanation. You can actually SEO-optimize your blog, for example, with the keywords “company X cosmetics rock” or “company X is awesome”, and do high quality content for this company X.

Therefore, when company X googles itself, it will stumble upon your page and when you do send in a proper job application to company X, they will be more likely to take notice of you.

In other words, with a given level of mastery on SEO, you can actually make a blog post part of your resume in a subtle manner. 😉 Go research and try out!

I hope this post helps you in your job hunt!

Questions? Leave a comment and like The Hieno! on facebook!

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