Month: August 2016

I’m sick and tired of organizations asking PR practitioners to work for free.

Recently I’d been extremely irritated by organisations who want to hire Public Relations specialists to advertise their own creative thing, but have no money. Essentially what they want is for PR folks to work for them for free, under a pro-bono basis or whatever, because they think it is very easy for PR folks to write. “Words are cheap, isn’t it?” /”It’s just another viral article, isn’t it?”/ “But it is for a noble cause!” OKOK, if words are cheap, why don’t you write it yourself? Or if you can do a viral post yourself that has 19k shares in two days, go ahead. -smiles- Don’t let me waste your time, Oh no! Since it’s soooooooo easy for you! By the way, IF something is indeed for a noble cause, the organisation will get money to fund your PR campaign by hook or by crook. It really is OK if the organisation has no money, but knows how to do fund-raising/ get sponsors to pay for the PR activity. Because if you can successfully raise funds, it shows that there …