Just saying, PR/Marketing
Leave a Comment

Dramatize your way to victory! 4 lessons from the 2016 American presidential candidates. #win


I thought I would be bored in Finland this July, because almost everyone is on holiday and nothing moves! LOL.

But boy, I was wrong. The Taylor Swift V Kayne West/ Kim saga thoroughly entertained me, and so did the spats from the GOP 2016 American presidential candidates. So today, I thought I would write a little about the 5 ways you can dramatize your way to victory, just like our beloved GOP American candidates.

And you thought insults were necessarily crude? No way. In this GOP campaign alone, we’d seen direct insults, indirect insults, passive aggressive insults, nonsense insults, and sort-of-true insults.

And that’s not all.

Because it’s Donald Trump who kept throwing insults and bringing the election campaign to a new LOW, the insulting responses to his insults are also EPIC. It brings the notion of “turning the other cheek” to a new high.

So without further ado, here are the 5 lessons.

Lesson #1: Who cares about truth, partial-truth, or outright lies? To win is to be in the constant limelight.

Candidate: Donald Trump.

Strategy: Just confidently exaggerate and say whatever you want. Doesn’t matter if it is accurate–just say it. You’re THE ADMIRED Donald Trump; whoever opposes you is clearly wrong and a huge idiot!

Identify the pain points of the masses (e.g. unemployment, poverty, etc), and find a convenient scapegoat. Make people hate. Repeat your slogan “Make America great again!” Whoever who is against you is against America, and hence evil, because COME ON, who wouldn’t want to make America great again?

They must be traitors! You should vote for Trump, the hero!

Analysis: Donald Trump is a dream come true for any PR team, because it is clear that he is not after positive publicity. What he is after is attention and therefore ANY form of publicity. So it is really easy for the PR team to establish authenticity.

Doesn’t matter what you stand for–you’re Donald Trump, and Donald Trump is always correct!🙂 *winks* Donald Trump will make America great again, because he is that he is!


Because Donald IS authentic. For he’s not after your positive opinion–seriously, WHO CARES? Donald is always correct!

What Donald is after, is attention.

So his dominant strategy is just to shout “Hey look! You are unemployed”, run, hit on the pain points of the masses, rub more salt, run and shout more “Look! They are snatching your jobs!”, and repeat the cycle.

According to the Harvard Business Review, polarizing brands are powerful because your fans will really go all out for you. In Donald Trump’s case, even haters work to his advantage because he is after attention. So the more attention, the better, because the whole America will then be talking about him and his greatness!

What a magnificent polarising personal brand! It is illuminating, for example, to see the level of intelligence of the American masses.

Nassim Taleb calls this phenomenon “antifragile“. “Antifragility” refers to the situation that any stresses, insults, criticisms or drama to the system will inevitably strengthen the system. In this case, it doesn’t matter even if negative publicity piles up. As long as negative news make headlines, Donald wins. 

Trump is positioned to win. I’d bet on him over Hillary. Just check out how much Hillary has outspent Trump at this point of the elections–close to 10X, and is just only a few percentage points ahead of Trump.

And nope, he hasn’t even started the war. *winks*

Lesson #2: Revenge is a dish best served cold.

Candidate: Ted Cruz.

Strategy: Stay up all night and plot revenge.

Evidence: Watch this video! It’s just 4 minutes and it is BRILLIANT. Text in red are my words/thoughts:

[After talking a lot about his party’s vision of America…]


And, so can we. We deserve leaders who stand for principal, who unite us all behind shared values, who cast aside anger for love. That is the standard we should expect from everybody. And, to those listening, please don’t stay home in November.


If you love our country, and love our children as much as you do, stand, and speak, and vote with your conscience, vote for candidates up and down the ticket who you trust to defend our freedom, and to be faithful to the constitution. [LOL]


I appreciate the enthusiasm of the New York delegation. [LOLOLOL]



…The case we have to make to the American people, the case each person in this room has to make to the American people is to commit to each of them that we will defend freedom, and be faithful to the Constitution. We will unite the party; we will unite the country by standing together for shared values by standing for liberty. God bless each and every one of you, and God bless the United States of America.”

(Transcript source)

And Ted Cruz won, because what happened the day after?😉 Most of the American public was talking about his speech, as opposed to VP’s Pence speech, or Donald Trump’s glorious moment. Unfortunate, because Pence’s speech was relatively decent.


Lesson #3: Win with money.

Candidate: Hillary Clinton.

Strategy: Just spend a lot of money and talk carefully. Be careful not to offend, doesn’t matter if your narrative comes across as fake, as long as it is politically correct. Remain poised at all times in public.

Analysis: Well I don’t like Trump, but I don’t like Hillary even more. So I hope Trump wins. If i can vote, I will vote for Trump, because he’s so fearless and I’d like to be entertained. I

‘m sure my views represent some groups of voters in America. Which is why it is scary.

Lesson #4: Win with your brains.

VP Candidate: Elizabeth Warren

Strategy: Argue calmly, with substantiated arguments, verifiable facts, logic and poise.

Analysis: I think she’s the one of the more legit and respectable politicians. Here’s her youtube channel with legit, logical arguments. Personally, I really like her and admire her logical reasoning.

But of course, masses don’t like theories, nor do they like common-sense. Elizabeth Warren was originally in the running for USA presidency, but now she’s being considered as Hillary’s vice president. This will be confirmed over the next few days.

But she’s a winner to me because I admire her way of arguing. It is just a pity that the American masses are…well

Case #1: Her poised retorts to CNBC reporters on the banking crisis.

Case #2: Even her simplest rebuttals to Trump are…er…not easy to understand to people not trained in basic Economics.

But I am trained in Economics so I can tell you those are legit defences lah. And well buttressed.


Case #3: Watch this video with classy insults.

“I know our economy is in trouble. But voting Donald Trump is akin to calling an arsonist to a burning house to extinguish the fire.”

“Donald Trump is looking out for exactly one guy, and that is himself.”


Okay going to bathe and sleep. Gotta work tmr~ I wanted to write about Bernie Sanders but felt that he was a sell-out, so not going to write about him after all.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s