Just now, I had dinner with a client/friend K, and we were planning the content marketing on his divorce website.
“Imagine that your world is crashing due to a pending divorce. You are confused, upset, depressed and angry. What would you want to read?”
I said–“Hmm I’d probably want to read emotions-related stuffs, like how to take revenge on my shitty cheating husband.”
K said–“Yes. But when your world comes crashing down, the more you should read stuffs that gets you back on the rational track.”
“And we should aim to provide it.“
What a heart of service.