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What to do when your world is crashing.

Just now, I had dinner with a client/friend K, and we were planning the content marketing on his divorce website.

“Imagine that your world is crashing due to a pending divorce. You are confused, upset, depressed and angry. What would you want to read?”

I said–“Hmm I’d probably want to read emotions-related stuffs, like how to take revenge on my shitty cheating husband.”

K said–“Yes. But when your world comes crashing down, the more you should read stuffs that gets you back on the rational track.”

“And we should aim to provide it.

What a heart of service.

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