Recently I’d realised that the premise of public relations is honesty.
If lawyers represent their clients in the court of law, then public relations specialists represent their clients in the court of social rules, a.k.a amidst the masses.
We are our client’s advocators in front of the public. And I think nothing can be more honest than that.
And so, PR must always be accompanied by a strong vision. If not, it’s soooooo easy to become unethical.