Front row of fashion shows; Best dressed person amidst a crowd of people who don’t really care; Charm, charisma, charismatic leadership.
Okay, that’s pretty incoherent.
But perhaps good looks are useless if you don’t command attention with a purpose. For example, so what if pretty girls are pretty, if they don’t ultimately get what they want (true love, etc?) Practical people dress up at events not to impress (honestly, who cares), but to be photographed.
There’s a huge dollar value to that–aka “earned media”.
Welcome to the humble world of the public relation-ist.