Some thoughts on why community building is so essential for C2C marketplaces.
It seems that increasingly, community building has become essential to C2C marketplaces, strategically so to facilitate direct customer acquisition. Whenever a company/app/e-commerce uses community building as a strategic tool to acquire and retain customers, customers are more likely to stay passionate and engaged to the business.
This is the power of a highly engaged user-base who find pleasure in the app/website/e-commerce portal. Users of the app/website/e-commerce portal are able to talk and connect to other users of the platform, enabling like-minded people to get together and create more awesomeness! If an app can become a networking tool or a place where like-minded users gather, then the app would have achieved a high-level of community building.
Excitement and zeal are key in creating tight-knitted communities of passionate buyers and sellers. When people are enthusiastic and see themselves collectively as a rockstar tribe which can do amazing things together, big things happen and dots are…
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