You probably have heard of this cliched phrase.
And today I’d like to draw the focus to not taking the “number” of people for granted.
It struck me how densely populated Singapore is today, as I had lunch in the central business district. Yet I realised: even though I was irritated by crowd, I was relieved too.
Because it is this dense population which makes doing business so exciting.
Imagine having the best marketing plans but having no one to buy your stuffs. That happens, and that’s sad. Compare the first scenario to a place where a lot of people are stressed and indulge in retail therapy to relieve their various pressures, even if you have terrible marketing plans.
People buy nonsense or mediocre stuffs because they just want to spend money. How’s that?
So, don’t take the number of people for granted. Appreciate people. Don’t complain on the train back home, but be thankful for the existence of crowd. It’s the law of numbers that drives sales, which makes FMCG so exciting.