Month: December 2015

“Want the Asian Market?” A detailed guide on how Singapore can play a key strategic role for ambitious Finnish companies.

Here is a detailed guide for overseas firms which want to expand into Asia. I write about how to use Singapore as part of the overall business strategy to accelerate and enhance this expansion. This is because Singapore can bridge the cultural and language barriers between, for example, Finland, and other extremely diverse Asian regions.

3 ways to do well on social media.

(Picture Source: Yeow) Today I am going to briefly write about the 3 guidelines to doing well on social media. If you haven’t noticed, I’d been experimenting with this blog on what appeals to Finns. I might try out some stuffs on Singaporeans soon since I have time in Jan. (Well, A/B testing is everything on social media, ain’t it :P) Actually perhaps, engagement on social media is really not as difficult as you think. You’d just need to: 1.Sincerely appeal to people’s cravings to feel important. If you are offering a niche page, basically just keep posting cool stuffs about the niche, how great the niche is, and why we are awesome. Usually if you are marketing someone, that “someone” can be conceptualized as the leader of the pack. So any success of the leader would make the group feel important. How do you make people feel important? Pile (sincere) praises. 😀 Show accomplishments. Show outsiders’ approval. Show awards. Show media reports. 2. Appeal to sexual gratification Sex always sells!! 😀 😀 😀 😀 😀 😀 😀 …

Incompatible Cultures?

Today I want to blog about this concept of “incompatible cultures”. I’d been thinking about this topic for a long time, and especially after the influx of 1 million refugees into Europe this year. For starters, some Europeans are insisting vehemently that they are “not racists”, even as some of them attempt to for example, burn down asylum houses, or make random attacks on darker skin foreigners. This is often followed up by statements such as– “I don’t mean to sound racist, but [insert racist statement]”. How about, chicken? …Which means having NO guts to stand by what you say? Anyway, today I am going to articulate another argument, which is to say that some Europeans are not necessarily racists, but can be motivated additionally by fear. I can only speak from what I’d observed in Finland and not other countries, because I’d been living here a while already. And YOU can be assured that I’m not influenced by any sort of institutions/money which forces me to constantly sing praises about Finland. This blog after …

What if Santa isn’t real?

Merry Christmas— I hope you’d enjoyed your Xmas eve dinner! For Christmas this year I received this Santa Claus book from The Boyfriend’s Mom: So I read it after sauna. It’s a really cute book–filled with cute gnomes drawings! And it left me wondering if Santa Claus is real. Haven’t you wondered about it? Hmm..I am pretty sure Santa Claus means different things to people of different cultures. And honestly, Santa is a symbol for many things–nostalgia, childhood, lost time, etc. And maybe, just maybe, a non-exaggerated version of Santa might have really existed? Yet as a marketer, I always felt that Santa Claus is definitely a fake. It is a deliberate ploy by shrewd capitalists to cheat the feelings of kids, isn’t it? Santa Claus sends presents to kids, so daddies and mummies got to pretend that they are in contact with Santa, so that kids will receive presents, because their friends receive presents. So present-giving and receiving became the norm, and people who benefit are shop owners. Ka-ching! It’s also funny how Japanese …

What it means by “guarding your heart”.

Hoho! It’s Xmas eve soon! How has your week been? Mine has been hectic ohmigawd. Today I am going to briefly blog about what it means by “guarding your heart”. This had been a question that has been bothering me for some time already–around 5-6years? I believe I got the answer today. “Guarding your heart” means to “not let certain things define you“. It also means to have “no expectations of reciprocation” and to expect nothing, unless proven otherwise. I used to think that is a loser-ish way of thinking! How can you not expect anyone to be of a certain standard? But as I age, I realised– oh that’s just a way of people guarding their heart–to do their best and expect nothing from most things and people. You know, sometimes when you have a hobby, or work on something you really really love and are really really into, it becomes harder and harder to guard your heart. Along the way, as stress levels pile up, everything starts to get personal. You stop seeing …

Between a dream and a delusion.

Recently I’d been thinking about the difference between a “dream” and a “delusion”. When a dream dies, it’s inevitable for one to feel sad. However, what is a “dream” to one might be a “delusion” to another. So when a dream dies now, it’s actually good if the reality is that the dream is actually a delusion, because then you don’t waste more of your life going in the wrong direction. So, has it ever occurred to you that you might be delusional? I’m saying this because recently, I’d discovered that I’m pretty delusional in certain things–especially when I get sold into a particular idea, it takes A LOT to get me out of it. And the thing is, I actually do appreciate people who fight/debate with me, because then I’d get to see another perspective and re-evaluate my life. So–in the event when the “dream” dies, it might actually be a “delusion” that dies. Which can only be a good thing, because it means that your emotions are completely mistaken! Like the possibility of …

More than just material: why a wedding gown is not just another dress.

Hello! Today I am going to do a quick post on why brides should always, always, always take their time in choosing a wedding dress. Haven’t you wondered why successful TV series can be made by focusing just on the wedding dress– “Don’t tell the bride“, “Say Yes to the dress“, and many others? I used to not understand–what is their problem? It’s just a damn dress, isn’t it? Why spend so much time on choosing a “perfect dress”, even as divorce rates are rising? And oh–one dress is so expensive too. Is the price worth YOLO? lol. As a fashion marketer who has done intensive studies on the topic of love, romance and marriage in Singapore, naturally I feel very strongly about this topic. Over the course of this and last year, I’d also interviewed a lot of brides and bridal boutique owners, so I’d gotten some very valuable perspectives about the significance of the wedding dress too. If you are interested in this specific topic of wedding dresses, read my post about how …