Month: November 2015

Between an “issue” and a “noise”.

I totally LOLed when I read this. A summary: Alexander Stubb–the current Finance Minister of Finland– said 90% of “experts” supported his economic initiative of opening Finland’s security custody to foreign competition. The reality however, is that only 10% of experts did support this initiative–and this figure was dug up by Helsinki Sanomat after they did some investigative Journalism. In other words, it was a blatant lie by Stubb. At this juncture, let’s do an experiment: I’d bet NOTHING will happen to Stubb, in spite of public opinion and rage. Do you know why? Because in Finland, who cares about the public? =) Politicians just do whatever they want. In short–don’t overestimate a “socialist democracy” and assume that your voices will be heard. It won’t. In other words, public opinion is just noise in today’s Finland and noise don’t affect decision making. Don’t believe me? Let’s watch what happens then. My bet is that Stubb will get off scott-free with close to zero penalty. Nothing ever changes in Finland, because people in power don’t want …

Innovation without knowledge of the market is useless.

“I’d invented this absolutely excellent product!” Haha, you know what? Without a market, nobody cares. Sure, you can go ahead to be smart, “the best product in your (myopic) world”, but honestly nobody cares if your product is irrelevant to their lives, or too expensive for them to pay for. These days, an understanding of the market is so underrated. This whole “my product is the best” thing is so selfish that it makes me want to puke. It makes me want to puke even more after I googled and 3 competitors with the same idea came up in the first page. It makes me sicker when I realised that oh, guess what, your reputation is based on voodoo and your rankings have been dropping over the years. LOL UNIQUE PRODUCT? BEST IN THE WHOLE WORLD? ORIGINAL? How about slack and lazy to even do some basic research? I’m so sick of narcissistic people like that already. Sure, take all the top innovation in the world, take all the R&D funding along with you. Talk …

Fighting systems is futile unless you have power.

Short post before I go to bed. It’s a reflection to this post by Björn Wahlroos. Wahlroos basically argued that weak political leadership will cause the further downfall of Finland’s economy. I concur largely. I really don’t understand why people still can’t (or refuse to) see that the macroeconomic crisis in Finland requires changes to policy, and this in turn requires strong political leadership and execution. If there is no execution to excellent planned political initiatives, then basically it means that things will not change. Er–why is this so hard to understand? And what are you basing your optimism on–voodoo? A second Nokia that will miraculously appear? =) Sure, go ahead to believe in that then. Systems are in place because people in power put them there. This implies that behind every system are strong supporting interest groups that prevent its collapse. Why fight with these strong supporting interest groups–do you seriously think you can win these strong interest groups, or are you that naive to expect the system to miraculously change for you? You …

Fashion Marketing: Instagram or Facebook?

Today’s post about fashion marketing. Fashion start-up owners often ask us this during strategy meetings—should they use Instagram or Facebook to market fashion? Ideally any new fashion start-up should have both of course. However, if budget is tight and resources do not permit, which should they choose? The concern is that most consumers probably have a Facebook account, but increasingly, the younger generation (= defined as born after 1990) is getting more and more active on Instagram/Snapchat, especially in Singapore. My answer is without a doubt: Instagram! Now we all know that one of the more important indicators of social media strategy is engagement. According the social media researchers Hurrle and Postatny (2015), Instagram achieved a daily engagement level that is 15 times that of Facebook, topping the engagement level of more than 20+ social media channels. Every single day, 55 million pictures are uploaded onto the portal, with 1.2 billion likes (p.13). The next question we might want to ask ourselves is: Exactly why does instagram work better than Facebook? The reason of course …

Fangirl post.

Let me confess something. I’d been looking at this picture of ex-Prime Minister of Finland, Jyrki Katainen for the past 1 hour!! OMG. Why is he so charming?? omgomgomgomgomgmg It always happens. Whenever I meet someone I respect a lot, the fangirl-ism kicks in, and I can never go up to them to do interviews or take a picture! It doesn’t help AT ALL that I was at the FRONT MEDIA ROW AT SLUSH, dear lord! I even had backstage access + exclusive interview opportunities!! But…no guts!! #eternalregret! It happened two months ago too when I met my role model in Singapore, Daniel Boey, and I went speechless and mind-blank. o.O Until Wendy nudged me to be bold, go up and take a photo with Daniel! Lesson of the day: Always bring Wendy along to press meetings. 😀 But I can’t sponsor air tickets for her, can I? 😀

The Playboy’s Guidebook: How to delude, and how not to be deluded.

(Source) Hello! Tonight’s post is on The Playboy’s Guidebook: how to delude, and how not to be deluded. Let’s first define “a playboy”. If you look at this list, you’d realize that there are various definitions to the term. Most of the definitions state “financial wealth” as a prerequisite to being a “playboy”. This however, is something which I strongly disagree with, because I came to Finland and made some guy friends who are playboys AND poor ! I actually like talking to playboys because they have the same passion as me: public relations. Playboys know what makes the masses tick. Come to think of it, I do have a lot of playboy friends from vast nations: Singapore, Malaysia, Indonesia, Thailand, Germany, The Philippines, Finland, Sweden, Norway, South Africa, South Korea, etc.  In addition, I think I easily get close to playboys because every time I spot one, I will re-frame their view of me as a “sister”, not a “potential”. So our conversation becomes like “Hey bro, what’s up!” or “Look at that lady, …

How to get a pretty girl.

Hello! This is a guest post by Yeow An, my pretty and eccentric singer-songwriter girl friend. Let us know what you think of her tips! — Yeow: This is quite a funny topic. So. I have guy friends who will say to me, as we both eye a hot babe walking by… “Eh that girl so pretty!” But those words barely escape their lips before they depressingly say– “Cannot la. Probably too high maintenance.” Although there is definitely some truth that it is more difficult to get and keep a pretty girl –because everyone already treats a pretty girl so well, in order to make her feel loved you might have to supersede that— I assure you, whether a girl is pretty or not she will still want to feel like the only one in the world you have the heart for. So I always look at them quizzically. At first I thought they assumed that you need to buy her expensive gifts, bring her to eat at high-end restaurants, have a fancy car you …

How Chinese philosophy helped me differentiate between “hype” and “legitimate business models”.

It’s been a crazy busy week and I’m so glad it’s weekend soon!! Today I want to reflect a little about Chinese philosophy + how to tell the difference between hyped up and legitimate business models. To have more background knowledge, here is my post on what “business” is to a Chinese person, and why Chinese philosophy states that human beings are actually rather predictable. So I am going to post about my interpretation of what  The Book of Changes (I-ching) informs us about the difference between a “hyped-up” VS a “legitimate” business model. This is part of an extremely simple but useful interpretation of a Chinese philosophy module in my business mentor Raymond Ng’s class. There are three important premises to business models, according to Chinese philosophy/ folks. The premises may be controversial, but is simply what I-Ching says. —- 1. I-Ching encourages decisions about “what is”, not “what should be”. This means that according to the I-Ching, a smart business person rationally makes decisions on “what is”, and not “what is promised” or …

[Just for fun] The 5 Reasons why Finnish girls are hot! ♡

(Source. Emma Schnitt from The Voice of Finland, Season 3) P/S. Want more candid posts like this? Please support The Hieno! by buying our “How to get a Finnish Girlfriend” e-book! We use the proceeds to do site maintenance. — Hey folks! Today I am going to blog about the 7 reasons why Finnish girls are hot. Quick post while waiting for salmon to cook. ♡ If you want to know how to get a Finnish girlfriend, read here. Background/ benchmark of my beauty ideals: Um…I don’t know why it seems like a taboo for a girl to look at a girl even though she is not turned on by girls. It’s so weird! I talked about this in a Fashion and Consumer Behavior class at Aalto with my Singaporean (exchange student) friend, and she agreed that girls look at girls pretty much all of the time. However, a Finnish lady sitting next to me was like “Really!?!?!? you look at girls more than you look at guys?!?!?!?!” I don’t understand why it is strange! …