Good morning Starshines! Today’s post is on 4 practical steps to dealing with online haters. I’m writing this with the intention to encourage EmmTann, ever since the EmmTann Vs Donovan “saga” broke three days back.
Two months ago, I met up with a dedicated educator when I was back in Singapore, and he told me that the Ministry of Education (MOE) in Singapore is planning “Cyber Wellness” into its cirriculum.
That’s really interesting and caring, and I strongly applaud the ministry for planning this aspect into the education curriculum! After all, youngsters nowadays are increasingly on Instagram and Snapchat–with tons of nudity too, haha. Sometimes in their sheltered world, they don’t know any better.
According to MOE official website, “Cyber Wellness” is defined as:
“… the positive well-being of Internet users. It involves an understanding of online behaviour and awareness of how to protect oneself in cyber space.”
So today, to contribute in my own little way to this discourse, I will do a post on “How to deal with online haters”. This post offers 4 practical steps for YOU to deal with all sorts of online hate comments, so that you can reframe the originally upsetting situation into a positive one. I work as a social media manager and too many times I’d seen people/ small companies suffer because they don’t know how to deal with a minority of hate. I think we should not try to hide/avoid hate, but instead accept and learn to cope with it. And I can write this because I believe with big data + experience, human nature IS predictable, and stuffs and conflicts do repeat.
As a summary, the 4 steps are:
- Step 1: Understand that “It is really not you, it’s them.”
- Step 2: Allow all comments.
- Step 3: If you have time, engage with commentators.
- Step 4: After the hype dies, use your increased influence for good.
The challenge with social media, of course, is not that it’s “just a misused channel”, but that it is all about human nature. Yes, you’d heard me right–“Social media= Human nature”. This implies that we should not even attempt to shut people up because they’d bitch about you anyway offline. On the contrary, we can consider accepting their hate comments, understand that their hate towards your fb/insta/blog post is all about their dissatisfaction with their own lives/ the larger society and world, BUT projected onto you (note I say “you” and not “your post”), and then move on in a classy manner.
By the way–the positive value of elegantly coping with receiving hate is ten-fold. In my experience and work in social media engagement over the past 4 years, I’d realized that with every ONE hate comment to a viral post, there usually would be NINE positive, fangirl comments to the same viral post.
Logically then, viral posts are always GOOD for publicity. The only bad thing is the emotional part, because it really sucks to read even that 10% of hate comments. But fret no more because I’m going to teach you how to cope via this post HAHA.