Month: October 2014

Why We Heart Glitter

“It’s not what you spend but how you wear it that counts. The key is often to dress up inexpensive basics with accessories. Something like a beautiful designer bag or belt can make everything else look richer and more luxurious.” –Chloe Sevigny (Picture Sources: Glitter Suomi’s Facebook page!) Today we are going to feature our favourite accessories shop, Glitter Suomi. They are not only awesome in their accessories offering– we especially heart their content marketing as well! This is truly a store that does marketing with pride. Without a doubt, they are the thought leader of the Finnish fashion accessories market. Anyway, if you drop by their store recently, you’d be seeing the copy that this lady is holding: This copy! And it’s free! you can just pop by the shop to take one. It’s worth every effort. And here’s the link to the exact online eguide for curious Singaporeans. Basically, this guidebook teaches you how to use Glitter accessories to create awesome looks! And Glitter’s content marketing doesn’t end there. They have an awesome youtube …

莎士比亚《仲夏夜之梦》

女人啊, 华丽的金钻,闪耀的珠光, 为你赢得了女皇般虚妄的想象, 岂知你的周遭只剩下势力的毒,傲慢的香,撩人也杀人的芬芳。   女人啊, 当你再度向财富致敬,向名利欢呼,向权力高举臂膀, 请不必询问那只曾经歌咏的画眉, 它已不知飞向何方, 因为她的嗓音已经干枯喑哑, 为了真实、尊荣和洁净灵魂的灭亡。 女人啊, 你那华丽的金钻,闪耀的珠宝, 谁会注意你美丽外表下那钻石般的信仰。 女人啊, 当爱情违背了他的誓言, 当你的绝望化作一颗颗复仇的泪水, 谁会在意谁曾经走过你的心房。 女人啊, 当你为你所敬仰的爱情欢呼, 为你心爱的人去歌唱, 谁会为它而感动停驻在你的身边旁。 女人啊, 当你放下自尊去寻找曾经的梦想, 谁会在乎你的背后有怎样的过往。 女人啊, 当你为你的爱情付出了圣洁, 无法追随上帝的身旁, 谁会为你的痴迷而感到感伤。 女人啊, 当你无知你的外表有什么样的光芒, 却不知魔鬼早已向你伸出了肮脏的舌头。 女人啊,当你说出那甜美的语言却不知会遭到恶毒的眼光。 女人啊,当你抬头挺胸圣洁的面对世俗的眼光, 却不知在背后有多少意淫的脸庞。 女人啊, 当你用你的方式去祭奠曾经的爱情, 却不知毒蛇早已缠绕你全身,让你迷失了方向。 女人啊, 当你用夜莺般的歌声为人们唱到沙哑, 他们只会唾弃你那流血的的嘴角和长白的脸庞。 女人啊, 当你为你的记忆拒绝那红色的玫瑰, 他们拔掉那鲜艳的花朵,用黑色刺扎满你的全身,让容颜不再追随你的身旁。 女人啊, 如果钻石代表的了永恒, 为什么他们把它缝制为你虚妄的外衣。 女人啊, 如果那爱情的香味代表了你的甜美, 为什么上帝会拒绝你那诱人的香,把你推入魔女的殿堂。 女人啊, 当权力让你失去了自由, 为什么人们还要把你放逐在开满花朵的草地, 为你戴上冰冷的的枷锁,鞭打你满身的创伤。 女人啊, 当你看见一样的夜莺,闻到诱人的香,见到美丽的花朵, 带着枷锁的她们却有着妒忌的眼光, 用黑色的泥土粘满你的全身,让王子遗弃他曾经深爱的姑娘。 女人啊, 当你被人们用荆棘捆绑,满足了魔鬼的欲望, 恐惧的人们让你却成为了唾沫的对象。 女人啊, 如果玫瑰代表爱情, 那他们又怎么舍得在你找到幸福时将它的刺扎入你的全身, 让爱人不敢沾染你带血的身躯,为你戴上金色的指环,灵魂得不到解放。 女人啊, 圣洁的脸表露不出你的信仰, 纯洁的心不能传达你对上帝的向往, 甜美的香只会让魔鬼在黑夜中寻找到你的身旁, 当钻石为你而闪耀,照亮的只会是嫉妒的眼光, 当权力让你不再自由,为你解开枷锁是断头台那冰冷的枪, 你那夜莺般的歌声让人们流下的只是毒液般的嘴唇, 去侵蚀王子的耳朵和美丽的衣裳, 那些为你送上玫瑰的人们用花瓣盛引你鲜红的血液, 还为魔鬼奉上高贵的赞美,让天使也离你而去,让你在黑暗中找不到方向, 当你一直在找寻光明的天堂,魔鬼还在用他的唾液侵蚀你的身驱, 迷惑天使误把你当作是魔女的伪装, 你流下的眼泪被人们当作美丽的装饰, 骄傲的围绕在火炉边向孩子们讲述是怎样把你灭亡。 女人啊, 当有人为你哭泣时, 你能不能找到你该走的方向, 带着迷人面容,诱人的香和华丽的泪珠,高傲的, 步入那圣洁的殿堂 ————摘自莎士比亚《仲夏夜之梦》

The Hieno Shops: A Shopping Story.

Bo Derek once made an intelligent remark– “Whoever said money can’t buy happiness simply didn’t know where to shop.” This is so true! Today I am going to tell you a story about my global shopping experiences. 😀 “Hieno” means “Pretty” in Finnish. “The Hieno Shops” means “The Pretty Shops”, or “The Pretty, Shops”. I started this section on The Hieno because I love shopping, and I love documenting pretty things. I am a mobile Singaporean. Singapore is a modern, sunny and pretty country you guys should visit some day! Shopping’s great, most middle-class Singaporeans are shopoholics who indulge in regular shopping sprees, and then there are the richer crowds who go for the luxury goods too. Tons of high-end shops in Singapore. I’d always been an avid traveller. I lived in Tokyo for a year when I was 21, and was mesmerized by Tokyo’s material culture.  Be it colours, design, manner, sophistication–the loud contradiction of the modern and traditional truly captivated me. I loved walking down the roads of Harajuku >> Shibuya >> Omotesando >> Ginza; the experience of window shopping in Tokyo is akin to seeing …

Fazer Chocolates: The Epitome of World-Class.

Today’s article is super exciting, because it’s about the chocolate brand Fazer, a brand which makes me love Finland so, so, so much! I eat Fazer Chocolates at least once a week and the Fazer chocolate line keeps me alive and happy during winter! ^_^ The trademark of Karl Fazer chocolates is the blue. Yes, you heard me right, the “blue” of Karl Fazer is a registered trademark; in Finland, no other chocolate brands can sell their chocolates in this blue. Today, this Fazer blue has become synonymous with premium chocolate richness and quality–there is even no necessity to print the Karl Fazer brand on the wrapping. Anyway, Blue Fazer is good! Blue for Finland and The Hieno Shops, haha. Fazer chocolates are without a doubt the secret to happiness. I also hear that there is a Fazer Chocolate factory, but I never had the time to go yet unfortunately. Apparently you can only visit while they have a tour, and not just independently drop by as and when you wish…? My friends told me that there is a eat-all-you-can-Fazer-chocolate …

What Tim Page taught the marketer in me.

On Tuesday after class, I had the huge privilege of attending a discussion panel at Aalto University School of Arts. The panel was titled  “journalism and commercialism in the Finnish media”, which included war photojournalist Tim Page as a distinguished guest. Other panelists include: — Michael Pentikainen. Previous Sanomat News CEO; –Carl Hurtig. Media entrepreneur; —Niklas Meltio.  Photojournalist; —Jesper Vuori. Visual Director. Halfway through the discussion, a visibly agitated photographer in the audience asked passionately: “Why are so many talented photojournalists unemployed today? Journalism today is of such low quality!” This comment was similar to the “will” expectation documented by Olkkonen and Luoma-Aho on the “unsteady unemployment”, expressed by one of their “journalist” interviewees— “They (media companies) cut down people, especially young and talented people, and it’s hard to get a more permanent foothold”. (p.230). Pentikainen and Hurtig responded from the business perspective, saying that the harsh reality is that digitalization has caused the revenues of the media industry to dwindle, causing unemployment. They then stressed on the importance of looking for new business models …