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Rich and Famous: Why Hong Kong’s Private Tutors Are Millionaire Idols

Really interesting article!

World

Kelly Mok first saw Hong Kong’s celebrity tutors blown-up on billboards above the highway and plastered alongside buses. “Are they tutors?” she wondered. They looked more like South Korean pop stars, with their hair cut at a half-dozen lengths and brushed in a half-dozen directions. But the ads clearly labeled them as tutors, albeit “tutor kings” and “queens,” and she wanted to be one.

A few years and several thousand students later, Mok, 27, worked her way up to the title of “tutor queen” at King’s Glory Education Centre. Now it was her face plastered on the sides of buses. “Dad, look,” she said as one whizzed past the passenger-side window of her car. “That’s me!”

To thrive in Hong Kong’s exam-based school system, students must master the art of cramming. The city thus has an overwhelming demand for tutors who can do an end run around the curriculum…

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Hi! This is Wan Wei and some affectionately call me WW. I help people remember you. Also Editor in Chief at IKIGUIDE (www.ikiguide.com), Singapore's first online portal on personal branding.

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