Month: February 2014

Maybe Helsinki should have a Mascot?

“Finland needs to do some serious and effective marketing–To overcome the “best kept secret” syndrome, Finland needs to realize that the concept of “if you make it, they will come” is only found in movies. The benefits of Finland need to be actively marketed. That means they need to be highlighted in headlines, and not buried in the body text of communications. Finns need to overcome their shyness, and not be afraid to tell others how Finland can help them. The Finnish government and its better known companies need to lead the charge to communicate the great things that have come out of Finland.” — Dr. Ira Kalb, The Business Insider, 6th Feb 2014. What do you think? Are Finns too shy? Well a couple of days ago I was given this assignment to do in the marketing class, and I felt that this was a good topic to discuss. Given the rise of China and the relative decline of the European region, to continue the provision of even higher value to end-users, for instance, …

Rich and Famous: Why Hong Kong’s Private Tutors Are Millionaire Idols

Originally posted on World:
Kelly Mok first saw Hong Kong’s celebrity tutors blown-up on billboards above the highway and plastered alongside buses. “Are they tutors?” she wondered. They looked more like South Korean pop stars, with their hair cut at a half-dozen lengths and brushed in a half-dozen directions. But the ads clearly labeled them as tutors, albeit “tutor kings” and “queens,” and she wanted to be one. A few years and several thousand students later, Mok, 27, worked her way up to the title of “tutor queen” at King’s Glory Education Centre. Now it was her face plastered on the sides of buses. “Dad, look,” she said as one whizzed past the passenger-side window of her car. “That’s me!” To thrive in Hong Kong’s exam-based school system, students must master the art of cramming. The city thus has an overwhelming demand for tutors who can do an end run around the curriculum. Some 85% of Hong Kong’s senior secondary-school students seek out some form of private tutoring, a $255 million industry, according to the…

Why I really LOVE the VOICE OF FINLAND!

I’d been following the Voice of Finland every episode thus far despite being so crazily busy recently!! They are on channel 4 Nelonen and THANK GOD I HAVE A TV!!!! HAHA! Anyway, I’m personally convinced that idol shows are reflective of a country’s culture. I’d been following all sorts of singing contest shows– China got talent, Britain’s got talent, X-factor America, The Voice, American Idol, Singapore Idol, THAI Idol, etcetc. But I think The Voice of Finland really impresses me! Remember Singapore Superstar, where Kelly Poon and Shi Xinhuey got into the finals? Despite Shi Xinhuey being the more talented and determined one (I think she lost 6kg in that month just to look nicer on TV), Kelly won, because Shi Xinhuey was Malaysian. I could remember friends calling in for Kelly just because they think it is crazy to let a Malaysian win a Singaporean Singing contest. “Singapore no stars, meh?” They say.   I say–Bullshit. Mediacorp (The Singapore main TV channel that organised the contest) wins. Every call costs SGD$0.50, no? But on the Voice of …

[Valentine’s Day Special] Taking Snowy Photos!

Moikka! Hyvää ystävänpäivää kaikille! Today I shall be blogging a Valentine’s Day Special– The experience of taking snowy OOTDs! 🙂 One of the most fabulous things about Finland is that it has super snowy and white scenery during winter, and it makes a fabulous backdrop for photoshoots, if you can bear the cold. My Advice: Don’t even try. HAHA It was so cold! 🙂 Especially this shot :X Happy Valentine’s Day people!

The Coke Saga Isn’t just uniquely American

…It’s a phenomenon which happens everywhere. Especially with globalisation. SO, have you heard about this Superbowl Big Game Commercial 2014, by Coca-Cola? It caused a major hoo-ha online. If you have no clue about what’s going on, WATCH: Actually, I thought it was a pretty decent commercial, if not unimpressive. But NO! Apparently some Americans were extremely disgusted by it. Why? Because the song America the Beautiful was sung in not the “official”, American language, but in multiple, alien-like foreign languages. The above CM incurred such a huge American wrath that it is not even funny; tweets flooded the internet saying that English is the official language of America, and no other languages can corrupt the beauty of America! That sounded contradictory to me at least– isn’t America a place which celebrates diversity? Anyway, here’s what my friend Juls said about the whole issue in her passionate facebook comments, which I’d compiled and edited with her permission for your reference. I always like her rants haha: Nazis would publicly post offensive tweets like what we’d seen. The …

How to survive a long distance relationship

Moika! Today’s post going to be about long-distance relationships. Somehow this is a highly requested topic, but I never had time to write. But today I’m going to write, because I’m inspired by this quirky Finnish song “Kylmästä lämpimään”. Okay I’m sure it wasn’t intended to be quirky but let’s assume it is, because the lyrics go like this– Alalalalong was rumbling from the beach bar, When I rose from the surges of  the Atlantic’s swell, I saw you and told: “Hello broownski” You  wanted to take a photograph with me I wanted to take you with me, As a  souvenir,I said Lady,let me take you far away But how could I have taken  the tropical flower To the freezing weather, It would not have been  love Ooohh Well so the whole song is about this guy staying in a cold, cold country, meeting a girl in a warmer country and falling in love with her. SO they were intimate with each other, and then basically now being back in his own country, he wants to go back to …