Year: 2014

What #slush14 means for Finland.

Hey guys! Today I’m going to pen my thoughts about what #slush14 really means for Finland. Before the event, I read a couple of facebook statuses saying that Slush is really a “bubble”. On one extreme, one Finnish guy actually wrote that it is just this hyped up event where everyone feels good about being an entrepreneur, because everyone else there (entrepreneurs or otherwise) says so. So–is it true that entrepreneurship in Finland is just “hype”? My view: Yes, it is possible to see Slush as “hype” because it could potentially take Finnish legislations (especially for startups) eons to change! This is a clear case of “the heart is willing but the body is weak”. Taxes still remain a core issue for small and medium sized Finnish entrepreneurs, and sky-high wages are definitely another factor. Finland is also currently still in recession and not as global as many would like it to be. Well, an evidence is Aalto University making all their Asian students take the compulsory English test for admissions to masters while exempting EU/EEA folks from it, with the assumption that …

#Slush14: An Overview!

Hey guys~ Wow, the past three days had been nothing short of crazy and amazing at #slush14! My feet are utterly sore now from running around in heels for the past three days. 😦 Well what to do, I’m very short and most Europeans are on average quite tall–it’s a brick-or-sea choice between feet or neck ache. I am happy that I chose to look good, at least! I want to begin with a heart of thank yous to two parties: Firstly, I want to thank the crazily efficient #slush media team for approving The Hieno!’s media all-access pass even though I sent in the application at 2am on Monday. In all honesty, I had been so busy recently with the setting up of my new company (more details later) that I had completely lost track of happenings in Finland. It is with a grateful heart that I thank everyone in the slush media team for such the positive spirit, energy and vision: In particular, Thank you Tiina for granting the pass so efficiently. You’re an awesome leader. Please catch up on your …

Carinantarina♡

“Ever since linen discovered me I have cherished the thought of using this material to bring happiness and light to those around me. The tradition of treating linen fibre to thread, and from there on to a fabric, dates back thousands of years and remains intact until this day. At times forgotten then discovered anew. The same familiar fabric, as used by our foremothers, dyed with care and gentle respect for the fibre. My guiding principle is “intuitive dressing”. Combining tradition with the winds of modernity. Present the chance to enjoy a symphony of colours and the harmony they create. Designs and colours arise from my heart. The sewing is cared for by masters of Finnish handicraft.” — Carina I really love this shop– “Carinan Tarina”–which means “Carina’s Story”. I think Carina expressed her life mission very eloquently in the quote above. You can tell how much I adore the shop from the number of pictures I took–with close to no edits! Everything in this shop is made-in-Finland, so I personally view it as a …

♬「雪の降る街」♪♪♡…

こんにちは!~ 最近書いちゃった歌詞です~!どうぞごゆっくり♪♪♡ ~~~~~~ ♬「雪の降る街」♪♪♡ もうすぐ十二月が訪れて いつかの冬を思いだった。 雪の降る街で 君のぬくもりを感じたい。 二人が見上げた 冬の星空  きれいだった。 雪を舞い降りて 一人歩いたら 切なくて 寂しくて。。。 Love you 君を照らしたい Miss you  君とだきしたい Kiss you  溶けるほど恋したい 君に寄り添う優しさを伝いたい So I made a promise. カッコよくても 自分のままで 君に会いたい~~♪♪

[Official Press Release] Mikä on Slush?

(Kuva: Slush) SLUSH ALKAA TÄNÄÄN: Paikalla ennätykselliset yli 13 000 ihmistä Tiedote 18.11.2014 Julkaisuvapaa HETI Tänään alkavaan Slushiin, Euroopan suurimpaan sijoittaja-ja kasvuyritystapahtumaan, odotetaan viimeisimpien lipunmyyntitietojen mukaan yli 13 400 henkilöä yhteensä 79 maasta. Viime vuonna Slushissa vieraili noin 7000 ihmistä. Kaksipäiväinen Slush huipentuu keskiviikkona 19. marraskuuta historialliseen kilpailuun ennätyssijoituksesta. Yrityksiä, sijoittajia, mediaa, asiakkaita ja yhteistyökumppaneita toisiinsa yhdistävässä Slushissa on edustettuna yhteensä 3600 yritystä, joista noin 1400 on rahoitusta hakevia, alle 50 henkilöä työllistäviä alkuvaiheen kasvuyrityksiä. Suomen ohella suurimmat osallistujamaat ovat Venäjä, Ruotsi, Viro, Yhdysvallat, Iso-Britannia ja Saksa. Slushiin rekisteröityneiden alkuvaiheen kasvuyritysten yhteenlaskettu liikevaihto on noin 1,2 miljardia euroa. Samat yritykset ovat tähän mennessä nostaneet rahoitusta yhteensä 900 miljardia euroa, ja etsivät tapahtumaan osallistuvilta sijoittajilta lisää pääomaa noin 2,3 miljardin euron arvosta. Slushiin osallistuvat kasvuyritykset työllistävät tällä hetkellä noin 15 000 työntekijää. Tapahtumaan odotetaan paikalle noin 750 sijoittajaa. Tämänhetkisten rekisteröintitietojen mukaan paikalle on tulossa myös yli 700 median edustajaa, mikä tarkoittaa toimittajien määrän kaksinkertaistumista viime vuoteen verrattuna. Tapahtuman viidellä lavalla nähdään kaksipäiväisen tapahtuman aikana yli 300 puhujaa. Slushia järjestämässä on 1900-henkinen organisaatio, johon kuuluu 1300 vapaaehtoista …

Marimeko’s 50!

Happy Birthday 50th, Marimekko! ^-^ Founded in 1951 by Armi Ratia, the unikko is the trademark of Marimekko, and it definitely is a funky and bold way of making a fashion statement. Marimekko–literally “Mari Dress”–celebrated its 50th birthday with a splash this summer, at the heart of Helsinki. I imported this post from my previous blog! ~   They also had this really gorgeous floral themed concert, with a lovely band! Perfect for summer. It was just 10.30am on Friday and the place was filled with people!  So many pretty flowers *_*True to the unikko’s theme.     Happy Finns are gamely dressed in their respective Marimekko attire. And there were people happily frolicking in the sun as well!  Pretty Marimekko girls were giving out flowers, literally by the burrows.  More happy people sitting on Marimekko’s beanies. Rows of gorgeous Unikko umbrellas. Classy and chic.  More pretty girls. Such pretty beanies! I really want one in my house!  Marimekko Kids. Happy Birthday once again, Marimekko! 🙂 For video coverage of the event, check out the …

Dear Fazer: You’re giving the wrong signals to Asia.

Hey guys! I’d just like to blog a quick memo about Fazer before I sleep. As a fan of Fazer chocolates, I love blogging about Fazer…Check out the previous review I did for Fazer! Today I had the opportunity to go to Fazer factory (was super happy!) and our guide told us Fazer actually paired up with Rovio to chiefly to enter the Asian market. The logic was that Fazer is relatively unknown to Asia, and that’s why it needs to leverage on the Angry Birds’ success. I was shell-shocked at this reasoning. You see, in East and Southeast Asia, chocolates that are paired with game/cartoon characters usually taste really terrible. This is something that my circle of friends and I regard as #truth. Think about it: If a brand’s chocolate is so amazing, why would you need a character to boost your sales? Personally I avoid all chocolates paired with characters from Disney/Universal Studios because I’m dead sure they will taste like high blood-pressure inducing sugar. And even if I were to buy a …

In Praise of Frivolity.

Last Friday, I got a call from a client: “Wan Wei! I bought a Agnes B bag for you as your Xmas present!” I was happy, really happy! Until I googled the limited edition Agnes B Le Casino bag and realized that it is goddamnugly. It looks like this: Then, I saw the price tag–220euros. I cringed. Why would someone dear buy an ugly designer bag as a thoughtful gift for someone else for 220euros? It got me depressed for the whole of Friday. I could have gotten a grade AAA imitation for 25euros from aliexpress.com, and nobody could tell the difference. Serious. It’s most probably because of the brand’s storytelling. The masterpiece story probably seeped into the mind of my client, consumes and convinces her to the extent of changing her world view and perception of beauty, and made her even want to buy such an ugly gift for her friend. It depresses me because I’m appalled at how human beings can change so much because they believe in a story. Brands do tell stories to manipulate consumer’s behavior. Yet, is it bad? …

Autumn: A reminiscence.

“Spring passes and one remembers one’s innocence. Summer passes and one remembers one’s exuberance. Autumn passes and one remembers one’s reverence. Winter passes and one remembers one’s perseverance.” ― Yoko Ono It’s certainly getting cold in Suomi now, isn’t it?  Today I am going to reminiscent how beautiful Finland is during autumn. Whenever we think of “Finland”, snow and Santa Claus automatically comes to mind. But few people actually do know how romantic Finland can be, during Autumn! Temperature during this season is an average of a cooling 10 degrees. The Finns call the Autumn leaf colour “ruska”, and “ruska” exhibited by the many forests in Finland is actually highly welcome by locals and foreigners alike. I know it might be difficult for some Singaporeans to imagine the tranquility behind what I am seeing right now, but gosh—you can actually come to Finland to look at really pretty trees! My boyfriend and I went on a date in the forest outside our house on Saturday, and we took some pictures: A photo of our new …