Hello lovely readers of The Hieno! ♥
This is my third post in the past 24 hours, am going to create a new category PR and file them all under it. My fever is going down, and I’m feeling better but still very tired! “Compers” is defined here as consumers who like to join contests.
Okay this post is addressed to PR companies in Singapore— I know there is this notion of Singaporeans being extremely auntie-like and kiasu, BUT never treat them like beggars. Never have a condescending attitude towards them, failing which, your brand will never go far.
Here’s reason number one why–
Compers…are increasingly having a loud presence BOTH online, and offline.
Some compers even have constantly updated blogs, and go to a hell lot of events. Why on earth would ANY COMPANY want to treat them differently as bloggers? They talk, they have presence, they know a hell lot about social media. They are no longer the stereotypical aunties who cannot use computers anymore. They might be people like teachers, housewives, coders and PR/marketers (like me), university graduates, ah bengs, ah lians, models, camwhorers.
For your ease, I’d categorised them into the following types:
- The Eloquent Cheesed-Off Comper— IF they are eloquent, fed-up of the situation and decided to do something about it, you’d find them bitching online in lengthy posts like this.
- THE ANGRY SIAO COMPER— If they are VERY VERY ANGRY, yet not as eloquent, you will find them personally PM-ing A LOT OF PEOPLE who like your page and telling each one of them how shit your company’s branding is. I’d witnessed this before. It’s like one-to-one bitching, in broken, angry, aggressive English, about how your company sucks. (e.g. the PM spamming CCB, KNS, CCBLJKNS, FCKTHEMFCK!!!!) Yes I’d seen these complaints, and it’s just terrible to read.
- The Relatively-Established-Blogger-who-loves-contests–Please don’t offend bloggers who join contests as a hobby. Bloggers in Singapore have a close network, and it makes no sense if bloggers-cum-compers say shit about your brand, in a sincere manner!
- The New-Age Auntie: I definitely belong to this group, with Auntie Kathy, Auntie Rachie, Auntie Sheryl. This new age auntie shares information freely and generously within a huge, huge community. They make friends with everyone who loves joining contests, and they talk everyday about anything under the sky. And yes, don’t underestimate auntie power. They are the wisest, and they ALL got IPAD. You die if you offend them, coz the whole auntie gang will boycott you. (Btw I’m very auntie at heart, even though I am 25 years-old, and I’m proud of it.)
Likewise, some bloggers actually do a lot of contests. If that’s the case, does it not mean that the line between bloggers and compers are increasingly blurred? If you as a company sees social media as an essential part of your PR campaign, why the heck would you want bad publicity for yourself through the very people who will one day be your consumer?
Check out some of the pretty compers who are bloggers in their own rights, AND extremely influential online.
Okay, now on to the next section. HOW companies treat contesters like beggars, and how you, as a contester, can protect your rights.
❥ Some companies like to anyhow change terms and conditions, and give misleading advertisement.
E.g. Once upon a time, this established company collaborated with a blogshop, and advertised the prize of a blogshop contest as “STAND TO WIN $200 WORTH OF VOUCHERS”! The impression then per person is that each person would get $200 worth right? Wrong. They chose 10 winners, and each got $20 worth.
$20 worth is ok, but it came in $5 denominations. And FOR ONE TIME USE. wtf. Now this is farrrrrking irritating, because when the winner wins the prize, they have to travel to this ulu shit area to collect…say…4 X $5 voucher. Do you know how stupid this is? The cheapest item on their website is $16.90, excluding $3.90 delivery. I wrote in a complaint letter, and they have since settled this in a good way.
❥Don’t make the difference between first and second prizes so big.
e.g There was an online shoe company who had first prize as $600, and second, third, forth prize as $5 voucher. -.-
e.g There was another shitty overpriced boutique company, who ran a social media contest with four finalist, and only three prizes. I cannot stress how stupid they are. Then the last person is sore loser is it? Really treat contestants like beggars.
❥ Always keep in mind your original purpose of running a contest.
Dear company, isn’t it for good PR purposes? If that’s the case, does it not mean that you should at least attempt to ensure that the prizes are good? I do understand the sales perspective; you want to keep costs low while doing some sort of advertisement too. But it’s better to have no PR, than SHIT PR. Trust me on that.
Okay, this is the end of my third–and final post to the FEVER series.
Now it is YOUR turn to share with me positive or shitty experiences you have, with companies. To encourage you to write– I’m collaborating with the amazing Wendy Shen to give out not one, but TWO hampers!
Hamper A– Worth $130! (But self-collection at Admiralty MRT only!)
❥Kerastese colour cleansing balm– $39.90.
❥KMS Colour Play, dry touch up– $35.00
❥LUX foundation powder– $39.90
❥FASIO Mascara– $18.90.
Hamper B– PRICELESS.
It consists of
❥wolverine memobrillia book,
❥ key chain, and
I will choose the winner for Hamper A, and Wendy will choose the winner for Hamper B. (HINT: WE ARE QUITE BITCHY SOMETIMES, so maybe unpleasant comments will rank higher than pleasant comments.) Here is the contest mechanics:
1. Like The Hieno’s Facebook Page, and share the post on this contest.
2. Post a comment here on the blog– not on the fb page– about your best/worst experiences with any company’s contests you have joined before. In the event when you felt that a company failed you– no vulgarities please, and try to present your case in a factual manner.
Contest ends 9th September, 2013. You have three weeks!🙂 Have fun!😀